It is a social science course which infuses into every organizational structure, it is core in every setup as it converts all efforts into economic value for the firm; it can not be done without even in our daily lives. It is seen as a job for some but I rather call it a life style, because it characterized everything we do up to the choice of our car, clothes and even the food we eat. Marketing as a concept focuses on converting a need into a want, it is practical and very interesting. It is a department where you retire from and feel you have a take home as skill.
The ability to talk people into identifying a need and then converting the need into a want by providing a product or service to suit that need; Without this every system would be epileptic, even Church. “Everybody lives by selling something” – Robert Louis Stevenson, which is true. Importance has to be laid on something in other for it to be valuable to another person, in other words someone must talk the idea or show something physical to another person; the reason you see a color and love it, be a fashion or architectural design and desire it.
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